Sponsors
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Stella Artois
Stuart MacFarlane, President, InBev UK & Ireland, said: "As the leading on-trade premium lager, the No 1 take home alcoholic drinks brand and the No 3 FMCG grocery brand, it is appropriate that Stella Artois is one of the key sponsors of the RDR initiative which recognises the efforts being made by the drinks industry to encourage responsible retailing.
"InBev UK has always been at the forefront of encouraging responsible drinking and remains fully committed to promoting its brands responsibly. It was the first company to introduce unit labelling in this country, was a founding member of The Portman Group and is a significant contributor to The Drinkaware Trust - promoting the website on all our brands and associated marketing activity.
"We will continue to work with our retail customers on initiatives to support the work they are doing to encourage responsible drinking. Ultimately, it is good for our long-term business development that consumers enjoy our brands in a responsible fashion.
www.stellaartois.comDiageo
The Responsible Drinks Retailing Awards have gone from strength to strength, with so many good examples of best practice emerging each year. The Awards are a strong fit for Diageo's approach to promoting responsible drinking, which is about working in partnership to seek innovative solutions to alcohol harm.
www.diageo.comBII
BII is the professional body for the licensed retail sector. It has a dynamic membership of 45,000 full and provisional members and is the leading provider of qualifications for the licensed retail sector, through its wholly owned awarding body, BIIAB.
BII membership is available to those who possess a personal licence qualification; to students studying for a relevant hospitality qualification; and to those who are directly concerned with the day-to-day supervision of premises licensed for the retail sale of alcohol on or off the premises in any area of the licensed retail sector, including pubs, off-licences, restaurants, hotels and any other venue where alcohol is sold. There are also membership categories for barpersons and door supervisors.
BII provides a range of benefits to its members giving them status as professionals, business and personal savings and support, including monthly members' magazine, BIIBUSINESS and five free helplines - covering law, licensing, finance, food & hygiene and DPS issues.
BIIAB is the awarding body of BII which is the professional body for the licensed retail industry. BIIAB specialises in developing and awarding qualifications to support people at all levels of the industry. BIIAB offers a range of qualifications specifically designed for the licensed retail sector; with over 1 million qualifications having been taken so far. BIIAB offers qualifications for everyone from bar and retail staff through to skilled business managers, including the market-leading BIIAB Level 2 National Certificate for Personal Licence Holders, which satisfies the statutory requirement to qualify for a personal licence. BIIAB qualifications are delivered through a network of 600 Approved Centres across 6,000 locations in the UK.
www.bii.org


